Tone of voice sits front and centre in this rebrand, highlighting the quality and personality of BackChat’s hosts and content.
Using a speech bubble motif, we developed a repeating zig-zag pattern, which can be used as an animation or background asset.
The speech bubble shape is also used as a housing device, creating a subtle but consistent element across different shows and hosts.
To distinguish the business services into fan-facing and business facing, we have created an independent brand, the BC Wing.
This allows a different tone of voice, appealing to talent and sponsors as opposed to fans.
