Rosscoe Frantz

Album Artwork and Rollout

Video /Photo: M.Wong, P.Gebauer / M.Dann, B.Osbourne

Project Scope

As part of the rollout for the Sharehouse EP, Fong Studio developed a strategy involving the combination of different icons which represented each track from the record.

Combining different imagery to create a dream-like and surreal experience, representing the journey as, as is thematically tied to the EP. This will initally be rolled out for the single releases, tying the visuals to a central theme. There will also be iconography used throughout the roll-out.

There will be icon sets throughout the rollout, which will be combined to be a complete symbol, which will be the key visual to the EP. This symbol, when dissected, will represent a different aspect of each track. The concept of a triangular network, or a triptych, will be significant in how the iconography ties together.

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