FLGMNTL Merch Campaign

As part of the 2026 Fremantle Dockers flag tilt, BackChat wanted to capitalise on the momentum of WA’s most popular club right now. To accomplish this, without breaching copyright, we developed ‘FLGMNTL’, a distinct parody of the trademarked term, and created exaggerated caricature designs of some of the most popular players to be the face of the merchandise launch.