Working with the team from Tall Tails we looked to build upon the foundations of a new brand. One built on authenticity and conversation, that puts sincerity above all else. Looking through fishing history we harken back to what came before, with a true eye on what could be, a fishing brand for the modern fisherman. This brand is, at its core, about conversation. Not just from host to guest, or peer to peer, but from past to present.